Even though the World Health Organization Framework Convention on Tobacco Control advise the adult ratings should be applied to films which contain smoking scenes, very few governments have complied with this recommendation. Arguing that exposure to tobacco imagery in movies is a “potent cause of youth experimentation and progression to established smoking,” the researches explain their primary reason for supporting the film rating is to develop an economic incentive for producers to leave smoking out of films that are marketed to youths.Smoking scene with Keira Knightley in Domino movieMuch more challenging is the fact that “many governments...